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A lot of people want to have a virtual store, but don't know how to sell on Mercado Livre, which can be a cheaper and more interesting option for those who are starting out. In fact, marketplace platforms, in general, can help people who dream of starting an internet business, but don't have a lot of money to invest in their own website or app.
The marketplace is nothing more than a virtual mall, so thousands of entrepreneurs can set up their stores in one place. Just like a shopping mall, the marketplace offers all the structure and security for several people to visit it. Today, only in Brazil, there are several options, enabling the sale of products even for those who do not have a physical store.
Investing in a marketplace platform can be a chance for many small businesses to expand their market. Because, no matter where the seller is, he will send the goods that the customer buys. This article will focus on one of the largest marketplace platforms in Latin America and the reader will be able to find out how to sell on Mercado Livre.
Mercado Livre was founded in 1999, making it one of the pioneering websites when it comes to online sales. The brand was born in Argentina, but expanded throughout Latin America, and today its headquarters are in São Paulo. After all, Brazil is the largest market that the platform serves. There are millions of daily visits, and consequently, millions of negotiations.
Knowing this, it is possible to state that, firstly, the main advantage of selling on Mercado Livre is the visibility that the site provides. In addition, due to its time on the market and payment policies, the brand has won over the public when it comes to security. This is because in addition to the evaluations on the stores and the products they are offering, Mercado Livre only passes on payment when the product arrives in the customer's hands.
Next, it is impossible not to mention the financial advantage that Mercado Livre provides to shopkeepers. After all, the costs are minimal to set up an online store on the platform. If the person chose to create their own website or app, the development investment value and maintenance expenses would be higher. Of course, having your own website is quite interesting, but for brands that are just starting out, it might not be the best option.
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The price to maintain an online store in Mercado Pago is minimal, because the seller only pays a commission for what he sells. This means that he can create as many ads as he wants and sell hundreds of products. Finally, another advantage of choosing Mercado Livre when creating a virtual store is the possibility of using Mercado Envios as well. This service helps the seller to optimize deliveries.
Agora que o leitor já conhece as vantagens do app, é hora de aprender como vender no Mercado Livre. O primeiro passo, é a criação da conta, que pode ser feita no app, ou pelo site. Neste ponto vale dizer que o Mercado Livre permite que pessoas físicas ou jurídicas anunciem produtos. No entanto, se a pessoa tem a intenção de criar uma loja virtual robusta e completa é fundamental criar uma conta por meio do CNPJ. Pois, desse modo ele vai passar mais segurança para o cliente na hora de fechar negócio.
After creating your account, it's time to start advertising your products. With the account logged in, the user will click on the “sell” option, then the app will ask him to create a name for his ad. Ideally, this title should be objective, as this will make it easier for the customer to find it when looking for a product. After all, the title will show what the seller is offering. The next step is to select a category for the product, a tip to choose the best one is to see in which categories other sellers are offering the same product.
When filling out the ad, it is essential that the seller takes care of the photos, and puts all the necessary information about the product. For example, stock, variations, if the product has options in other sizes or colors. In the “datasheet” option, the seller can further detail the product, indicating which material is produced, weight, thickness, among other information. Last but not least, the seller must not forget to mention the price of his product and the terms of payment.
Despite being one of the biggest options on the market, with a complete Marketplace structure, Mercado Pago is not the only option. Therefore, we list other options if the reader is interested in researching.
Para saber mais acesse a seção “aplicativos”. Hoje, com tantas opções de Marketplace disponíveis vale a pena avaliar ou escolher uma de acordo com o segmento do produto que a pessoa vende. Não há dúvidas de que por meio dessas plataformas é possível vender muito mais alcançando públicos de outras cidades, ou outro estado.
