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Instagram is a worldwide phenomenon and you've certainly heard about it. But don't be fooled, it's not just a simple app where you post videos and photos. It goes much further…
But how did Instagram stand out among the countless apps and social networks that appear all the time?
How did it turn from a simple social network that only shared stories and moments into a business platform for companies?
If you want to know how to use Instagram and how it became this powerful tool, keep scrolling.
Instagram is a free online social network for sharing images and videos. In it you can take photos and record videos, apply digital filters and share with users.
Instagram was created by Kevin Systrom and a Brazilian named Mike Krieger. Its launch took place on October 6, 2010.
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But Mark Zuckerberg (the creator of Facebook) was eyeing the potential of Instagram.
And on April 9, 2012, the official announcement came out: Instagram had been bought by Facebook.
At first it was just used to share stories and moments, like any other social network at the time.
However, over time Instagram has become one of the biggest and best business platforms. Leading the preference of the public, brands and companies.
As you might have guessed, Instagram is huge in this social media world.
Currently it has 1 billion monthly active users! Being the 5th most popular social network in the world.
Instagram has several functions. We will now talk about its main ones, the basics for you who want to start.
After downloading Instagram and creating an account, you have your own profile, just like any other social network.
In your Instagram profile you have your photo and you have your username and your bio, where you can describe yourself any way you want.
In your profile you have your feed, where you can post photos, videos, whatever you want.
You can choose between having a public or private account. If you choose to have a private account only the people you let follow you will see your feed.
But if you opt for a public account, anyone who enters your profile will see your feed.
Feed only allows you to post videos up to one minute long. If you want to post longer videos, you have the option to post videos on IGTV.
IGTV is the long-form video streaming part of Instagram. This feature has a vertical and horizontal screen format.
Instagram Stories were launched in 2016 and their publications last up to 24 hours. Published videos can be up to 15 seconds long.
In your Stories you share your best moments. You can post a song you're listening to, a book you're reading, a recipe... Whatever you want!
You can draw in Stories with the various types of brushes available and you can place subtitles with the most varied fonts.
What's more, you can also put emojis and GIFs in your Stories posts.
There are every type of GIF you can imagine...
The search tab is where you can search for profiles and hashtags. You also get suggestions from Instagram. Suggested posts from accounts you don't yet follow.
Direct is Instagram's inbox feature. In it you can send messages to the profiles you want.
In addition to Direct facilitating interaction between users, it is also used by companies as a form of strategy.
With Direct you gain visibility, relate to the public and generate business. That's why many companies have already joined the use of Direct.
Yes! Do you believe it is possible to work with Instagram? After it was bought by Mark Zuckerberg, the social network became much more relevant to business.
If before companies were already able to get closer to consumers, now it's much easier with its new features.
On Instagram you can work with Marketing, Advertising, be a Digital Influencer, you have several options.
Making Stories, videos, Lives… All of this serves to engage your brand and attract the public’s attention.
Of course, for your work to work out, you need to have good strategies and determination.
Did you like to know about Instagram? So run to download the app! It's a social network that entertains you, you interact with several people and it can be your work tool! Too much isn't it?
Don't forget to share this post with your friends and tell us which app you want us to bring to the site. Hope this helps.
